01What we do
Prospect research for outbound sales teams. You tell us what you sell and who you want to reach; we research and deliver a ranked, verified list of prospects that genuinely fit — each with the company's own published contact route, the named decision-maker where one can be verified, source links for every claim, and a plain-English "why this prospect" rationale your sales reps can act on immediately. Every prospect in a brief has been confirmed against the business's own public website before it ships; nothing on the list is a guess.
02How we pick the market
Every brief starts from demand data, not guesses. Before we research a single company, we rank industries by real buyer demand for B2B prospect and lead data — published market research on lead-generation and sales-intelligence spend, industry growth rates, the end-user industries those reports name, and marketing-budget data by sector. We use that ranking to scope your target market, and where you haven't fixed one, to recommend the strongest industries to attack first. This ranking work is the input to every brief, including the five research areas we've already completed: law firms, estate planning, financial services, healthcare, and technology/SaaS.
03How we find the businesses
Within your target market, we look for fit signals the business publishes about itself: the services it offers and describes, hiring patterns (open SDR and account-executive roles signal an active outbound motion that consumes prospect data), the tools and workflows it advertises, and the size segment (typically 10–250 employees for small-to-mid-size B2B). We work from primary sources — company websites, careers pages, live job boards, published solution pages — not from third-party database dumps or scraped contact lists.
04How we verify
Every prospect is checked live against its own public website before it enters a brief. Contact routes are only the paths the business itself publishes: contact pages, contact forms, and email addresses or phone numbers printed on its own site. Where a brief names a decision-maker, the name is verified from company pages or public LinkedIn profiles and cited like any other claim; if no name traces to a publishable source, the brief ships the verified route without a name. Nothing is guessed, inferred from a database, or harvested. If we can't confirm a business or its contact route from the company's own pages, it doesn't make the list — that standard is what makes a brief ready to act on.
05How we rank
Each prospect carries a fit label — Strong, Good, or Situational — with a plain-English "why this prospect" rationale tied to a visible, documented signal (an open hiring posting, a published workflow, a service line that maps directly to what you sell). Every claim has a source link to the page we verified, so your team can open each one and confirm before reaching out.
06What you receive
A research brief built to be used, not just read: an executive summary, a ranked at-a-glance table, per-prospect detail cards with the named decision-maker where one can be verified, a contact quick-reference, and sourced market context for the industry. Delivered as a polished PDF, a styled HTML document, and a CSV companion your team can load straight into a spreadsheet or CRM.
07Timelines & the guarantee
Spotlight: ~5 business days for 10 verified prospects in one industry. Panorama: ~7 business days for multi-industry research and up to 25 verified prospects. And you only pay for what we deliver: if we can't verify enough prospects to complete your research, we refund the difference per undelivered prospect (Spotlight $10 per prospect, Panorama $8 per prospect) — the most you'll ever pay for a brief is the package price.
08How a signal becomes a prospect
One example of the method in action: a firm advertising a 24/7 intake line for a document-heavy practice is a strong-fit signal — the workflow is visible on its own site, the volume is implied, and the fit rationale writes itself. Likewise, open SDR and account-executive roles at a software company signal an outbound motion that buys prospect data; that hiring page, cited in the brief, is the evidence behind the rank. Every prospect on a list got there the same way — a signal we can point to, a source we can link, and a rationale your rep can say out loud.